Born From Love & Loyalty.
GOAT Vivus began as a personal journey of resilience and rediscovery. After enduring a second surgery from a baseball injury that forced me to leave the game I loved, I missed the camaraderie, energy, and passion of being part of a team. Rather than letting that setback define me, I found a new way to stay connected to the spirit of sports and community – a way to celebrate the greatness that comes from our personal experiences and shared traditions.
The name itself tells the story. “GOAT” stands for “Greatest Of All Time,” but it’s more than a title – it’s a symbol that greatness is personal. Everyone’s idea of what makes someone or something great is unique, shaped by their own memories, traditions, and experiences. “Vivus,” meaning “forever,” underscores the timeless nature of these personal legends and enduring spirit of community.
At its core, GOAT Vivus is about more than just hats. It’s a movement that embraces customization and storytelling. Whether it’s a nod to your favorite team, city, player, or a memorable event, the designs are limitless – just like the ways people experience and express greatness. By collaborating with fans, athletes, and local communities, you ensure that every piece is a celebration of what brings people together. GOAT Vivus is where personal passion meets collective pride, uniting us all through the shared love of sports and the universal quest for greatness.
Joe Ahearn – Founder