Born from conviction, love and loyalty.
What do Ted Simmons, Tony Pena and Yadi Molina have in common, besides all being former St. Louis Cardinals catchers? They are considered the best catchers by my grandfather (Simmons), my dad (Pena) and my brother (Molina). What started off as a casual conversation turned into an outright shouting match one day. Each person had their reasons and could site certain plays, games, situations in defense of who was better. After a while my mom had enough and screamed “everybody is right, nobody is wrong!” At that moment the inspiration for Goat Vivus was hatched. The passion and certainty each person had is something every single one of us have in our lives about a person, place or thing we hold near and dear to our hearts. Things that are literally a part of our DNA and are important as life itself.
Greatness is transcendental. It’s hard to pin down. It inspires debate. It divides as much as it unites. It creates emotions as much as thoughts. It builds legends. It engages and persists. It lives in memory and penetrates culture. It implants itself in our thoughts persistently, to linger and dwell in our minds for our entire lives.
GOAT VIVUS simply means the greatest of all time – living or forever. We want you to wear our gear and feel like the greatest version of yourself. Every GOAT logo is as unique and different as the individual wearing it, just like the definition of greatness.
VIVUS is an old latin word which can mean “alive” or “forever.” The feeling we like to stress is that it means a person is choosing to live in the moment and enjoying it.
Everybody’s Right. Nobody’s Wrong,
The GOAT VIVUS Family